Conferences as content marketing engines
The new event real estate is content, community and data. We are retooling conference content as 365 long tail content that fuels Event Community campfires.
Keep that long tail content working for you.
The content building blocks of Events-as-Community
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Content Optimization
As live conference content is webcast on our MetaMeetings platform. AI automatically transforms it into searchable transcription and video files.
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Snackable Video Content
The MAP Digital team prepares thought leadership video snippets to be posted on social media and distributed to media outlets.
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Amplify
News Direct distributes the video snippets to media outlets and social media hubs posts the snippets on various platforms.
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Gather Around the Event Community Campfire
Community site powered by our partner, Connective.Network. Content fuels on-going attendee engagement around the campfires.
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Keep the Campfire Burning
Review data, revise content and engagement…and do it again.